I love Bruce Nussbaum. He’s not always right, but he is a constant advocate for design. The problem is, he seems terribly bias. Having Bruce as our high visibility spokesperson is about like Apple’s having Walter Mossberg. Whether he actually is bias or not, is of little consequence… his rare criticism and constant enthusiasm render him dismissible. As for the next most visible mouthpiece Tom Peters, I am not sure who really listens to him but he seems to me to be riding the next fashion wave of business speak and oh by the way, is somehow on the right track.
So who should be speaking out about the benefits of design thinking in the business world? Two types of people should. First, high profile, highly regarded designers that can speak the language of business should take every opportunity available. Stop booking speaking engagements at design conferences where you are3 speaking to the choir and speak in business forums. The other are spokespeople we need are the business leaders benefiting from design thinking. There has to be more than just P&G folks to talk about this.